You wanna learn how to install WordPress and make a website? Are you a creative entrepreneur, or any old entrepreneur? You’re in luck because I finally got off my butt to start this video series, and it only took a pandemic to get me going.
I look forward to sharing everything I know from building websites, configuring websites, designing websites, marketing, e-commerce, SEO – you name it.
This first video on how to install WordPress covers the following:
- Why you need a website (and why not to rely on social media)
- How to install WordPress
1. Why do you need your own website?
Two words: digital sharecropping.
2. How to install WordPress step by step
- Login to cPanel
- Search for your site software installer. It could be called site software, or Softaculous, or even WordPress. Select that option.
- Go to the WordPress installation area and make the following settings for Software Setup:
- Version: choose the newest version (aka the highest number)
- Installation url: select HTTPS and your domain
- Site Name: the name of your site (with or without the .com, it’s up to you)
- Site Description: your site’s tagline or slogan
- Enable Multisite: UNCHECKED (you’ll regret it if you check this)
- Admin Username: what you’ll use to login to the site (as this will be an admin account, do NOT share this username freely)
- Admin Password: choose a secure password (I recommend a string of 6 random words and that you write it down or use a password manager)
- Admin Email: your email address (this will get site notifications and be used for password resets)
- Select Language: choose the language your site will be in
- Select Plugin(s): skip this section
- Advanced Options: skip this section
- Email installation details to: enter your email if you want the username and password emailed to you (this is the only time the password will ever be emailed)
- Once you have made the above settings in Software Setup, click Install.
- That’s it – now you know how to install WordPress!
In the next video, I’ll show you how to login (though I suspect you’ll figure that out yourself) and learn a little about how WordPress works.
I have a number of other topics planned already:
✔ Customizing your website design
✔ Adding new content
✔ Creating landing pages
✔ Build your own shopping cart (without a monthly fee)
✔ Keyword research
✔ Make your own Print On Demand t shirt shop
✔ Make your own Patreon
And I’ll cover more too. This part is up to you – I need to know what YOU want to know. Please leave a comment below – and please do subscribe to my mailing list to get notified of new posts.
Note: While my tutorials will be free, I do use some inexpensive paid themes & plugins to make things look good. They’re not expensive (GeneratePress is just $50 and you don’t have to renew for $20/y if you don’t want to) and they’re tremendous bang for the buck. You don’t have to buy them or use them though – they are not required.
Also, since my vids are free, I hope you don’t mind me using referral links in my content. If you happen to buy GeneratePress or something else through one of my links, I’ll get a small commission with no additional cost to you. And I only use referral links for products I truly believe in; I use products because they do what I need them to do, not because their referral programs are lucrative.
Come to learn how to make a website, stay for stories & more
That’s all the info about the actual video and the series. If you’re not interested in why I’m doing this, you can stop reading here. If you’re curious – keep reading!
I’ve had this idea for awhile.
I’ve always wanted to help people who needed a good website and couldn’t afford it. But I held back, thinking that it might negatively affect my business. So I thought, until I sat down and really thought about it.
This wouldn’t hurt my business; people who can’t afford a website don’t work with me. If anything, maybe it would help by showing people that I know my stuff. But I hope that people who feel stuck without a website will be able to build one and make themselves a nice hub on the web.
COVID-19 lit the fire to get me started, but it was just the final straw.
Since people are losing jobs all over the place, they’re gonna have time on their hands. Might as well put the time to good use, right? Learn some skills that can help them hit the ground running once we get past this (and be better prepared for whatever different world awaits us).
The main reasons I want to do this (where This = putting everything I know about web design, development, and marketing online for free) is because I hate seeing everything dominated by a handful of giant companies.
Back in the 90s, the promise of the internet was different.
It certainly didn’t include 3 companies having so much power that they exerted too much influence over everything.
The promise was that it would level the playing field being big companies and scrappy newcomers. Anyone could have a website and start competing with the big firms. It wouldn’t be easy, but it was possible.
The thing is, the promise is still alive.
Anyone can start a business with just a website and little to no money involved. It’s not like starting a brick and mortar store where the capital itself is a gatekeeper.
But over the past 10 years, as the web shifted from the ‘anything goes’ feel of the 90s to one dominated by a few companies who get more out of us using them than we get out of them.
I don’t like that – and this is what I’m going to do about it.
If I had your skills, I would have started 10 businesses by now.Tim Sweeney, Upstream Thinking
Those are wise, life-changing words from an old client of mine. If he thought that, how would other people feel if the knowledge they needed was ready & available?
I want to find out, by putting everything I know online. I’m not saying that I know everything there is to know about websites and marketing. But what I know is plenty for someone to build themselves a good website – and put it to good use.
Most of what I know is not complex, or even arcane. I took the time to make mistakes and figure things out – you just have to follow the steps. It’s totally doable for someone to build their own website.
What’s this all have to do with creative entrepreneurs?
My focus is going to be on creatives, because I’m a creator myself. And I’ve seen that a lot of creators are terrible when it comes to making money. I get it – creators are focused on creating.
But today all creators are creative entrepreneurs. Even if you have a steady creative job, are you truly being paid what you’re worth? Are you indispensible to them or replaceable? And are you prepared if they decided to hire someone cheaper?
A creator having only a job without a side-hustle has all of their eggs in their employer’s basket.
Don’t be that person.
The same applies to only having a shop on Amazon, or RedBubble, or another POD venue. While there benefits to being able to quickly open a shop & start selling products, being seen in the marketplace is another job.
It’s also building on someone else’s website, where they keep most of the money, where they set the rules – and where they can change the rules any time they want.
That’s called digital sharecropping.
I’m not saying that you shouldn’t have a shop on Amazon or RedBubble – just that it shouldn’t be your only shop. Sell the same products on your own print-on-demand shop, with a higher profit margin.
When a fan wants to support you, you send them to your own website, not Amazon or RedBubble (or another marketplace).
I’m edging into marketing discussion now, which I’d like to continue on another day (otherwise this blog post will never be finished and I’ve already been writing this for over 3 days 😂).
If you made it down to the end of this post – THANK YOU.
I appreciate you taking the time to read it all. Please do leave a comment letting me know what you’d like to see me cover, please subscribe to my email list to stay updated, and follow me on social media if you’d like (check the footer for links).